CASE STUDY
How Personalized and Adaptive Experience Ads revolutionized the car test drive experience and increased dealership bookings by 48% year-on-year.
In an overcrowded automotive market, capturing consumer attention and driving foot traffic to dealerships has become more difficult than ever. Traditional ads fail to engage today’s savvy car buyers who demand interactive and personalized experiences.
A leading auto brand needed to:
- Shorten the car-buying journey (90% of users dropped off after online browsing)
- Boost dealership foot traffic in a competitive market
- Enhance relevance for users at different research stages
Advariation created a 24/7 Showroom with Sunrise-to-Sunset Auto Optimization, featuring immersive 3D car models, interactive features (color picker, 360-degree exploration), and time-based ad visuals (morning, afternoon, evening). The ad dynamically adapts based on location, time of day, and user behavior for hyper-relevant, engaging experiences that prompt immediate action.
Key Features:
- Dynamic Time-of-Day Imagery: Images change based on time (sunrise, midday, sunset, night) to ensure relevance.
- Interactive 3D Car Exploration: View the car from all angles, zoom in on the interior, and explore different colors.
- Test Drive Booking: Users to easily schedule test drives at nearby dealerships.
- Real-Time Adaptation: Personalizes ads based on location, weather, and time, delivering targeted, contextual content.
48% incremental test drives vs. standard retargeting
2.3x longer engagement time with 3D ads
18% higher conversion lift from location/time-based variants
Key Insight: Users who interacted with the color picker were 3x more likely to visit a dealer
Significant reduction in the time from ad engagement to test drive booking, streamlining the car-buying journey and driving foot traffic to dealerships.
Key Takeaways
- Day/night and location sync made ads feel “live”
- 3D explorer tapped into the joy of customization
- Ad booking cut 3 steps from the journey
Recommended Next Steps
- Start with Retargeting: Kickstart Package, 1 car model, 3D + 2 adaptive variants
- Expand to Top Funnel: Accelerate Package, 3 models, A/B tested hooks
- Dominate & Scale: Full-funnel immersive journey (social + display)
These ad concepts are for illustrative purposes only, designed to showcase format and motion while respecting client confidentiality. Live versions are tailored to meet platform and IAB animation standards..
24/7 Showroom
24/7 Showroom with Sunrise-to-Sunset Auto Optimization offers an immersive, always-on car showroom experience that adapts to the time of day. This interactive ad allows users to explore your car models in stunning 3D, with dynamic features like a color picker, 360-degree car exploration, and zoom-in views.
24/7 Showroom
+48% Incremental Test Drives
2.3x longer engagement time
(vs. static car ads)
Benefits
360-Degree Car Exploration
Allows customers to interactively view the car from every angle, providing a comprehensive understanding of its design and features.
Time-Based Optimization
The ad dynamically adjusts its visuals based on the time of day (sunrise, midday, sunset, night) to create a contextually relevant and personalized experience for each user.
Color Picker Functionality
Customers can select different colors to visualize their preferred option, personalizing their experience.
Why It Worked
| Feature | Psychological Trigger | Business Impact |
|---|---|---|
| Time-Based Visuals | Feels "alive" and context-aware | +18% conversion lift |
| 3D Exploration | Replicates showroom excitement | 2.3x engagement |
| Color Picker | Ownership anticipation ("My spec") | 3x dealer visits |
What It Looks Like at Different Times of the Day
Sunrise
Day
Sunset
Night
Adaptive + Personalized Experience Ads
Combining Personalized and Adaptive Experience Ads delivers a high-impact, context-aware solution—one that actively responds to user behavior, location, weather, and time of day. This approach doesn’t just personalize; it drives results, with up to a 48% increase in conversions.
Stop leaving conversions on the table.
RECOMMENDED READ:
Retail Sales | Customer Acquisition