Advariation Performance Creative Lab
Streamline handoffs and ensure compliance with advertiser/brand specifications.
Clear and consistent file naming is essential for efficient creative production and ad trafficking. Following industry and platform recommended standards helps streamline communication, prevent versioning errors, and ensure smooth collaboration across creative, media, and ad ops teams. If you already have naming conventions for your ads, you may add them to your assets in the Creative Hub.
Example:
CoolDrinks_SummerLaunch_9:16_Meta_Video_EN-US_V3.zip
| Component | Example | Purpose |
|---|---|---|
| Brand | CoolDrinks | Identifies the advertiser |
| Campaign | SummerLaunch | Indicates the campaign initiative |
| Ad Size | 9:16 | Specifies the creative dimensions |
| Platform | Display, Meta | Denotes the media channel or environment |
| Asset Type | HTML5, Video | Clarifies the file type or format |
| Language/Region | EN-US | Indicates localization |
| Version | V1, V2, V3 | Tracks iterations and approval status |
| Extension | .jpg, .zip | File format for delivery or trafficking |
Establishing consistent file naming conventions helps ensure smoother collaboration, faster production timelines, and error-free ad trafficking. By aligning with these best practices, your team and partners can stay organized and deliver creatives with confidence. If you already have naming conventions for your ads, you may add them to your assets in the Creative Hub for reference.
RECOMMENDED READ:
Specs & Guidelines | Asset Prep Guide
Advariation is the creative testing partner for agile growth teams. We produce high-converting display, video, and social ads preloaded with performance best practices so you can test faster, optimize smarter, and scale what works.
Request ads, share assets, track progress, and manage payments.
© 2025 Advariation