Advariation Performance Creative Lab

CREATIVE TESTING

IS YOUR

ADVANTAGE

Performance marketers: Stop leaving conversions on the table. We design battle-tested ad creatives that scale, so you can deploy with confidence.

Advariation

Advariation is your on-demand partner for high-performance ad creative built for speed, scale, and experimentation.

Today’s marketers are being asked to do more with less: less data, tighter budgets, and shorter timelines. With signal loss, privacy shifts, and rising acquisition costs, driving performance has never been harder.

That’s where Advariation comes in. We design, animate, and optimize HTML5, video, and social ads built for testing, targeting, and today’s dynamic platforms. From influencer storytelling to local countdown ads, we turn your creative ideas into modular, platform-perfect experiences, fast.

Performance DNA

Get ads designed to convert not just look pretty. Case study shows 18% conversion lift in the first test alone.

Speed and Scale

72-hour drafts. One variation, all the sizes you need to perform. Many variations, all the insights you need to scale.

Human-Crafted & LEAN 

Adaptive Experience Ads and Personalized Experience Ads follow IAB’s LEAN Principles.

Seamless Tech Workflow

Track projects, share assets, and approve creatives in one hub (Creative Hub).

We help you go beyond ad production to drive real performance. Instead of just delivering assets, we create experiment-ready creatives built for speed, iteration, and measurable growth. Every deliverable is aligned to your KPIs like CAC, LTV, AOV, AOR, ROAS, and ACOS. So you can test faster, optimize smarter, and scale what works.

No retainers. No delays. No guesswork. Just creative that adapts to the moment and drives growth.

Explore-to-Convert Ads

Cut Purchase Friction by 30%

Average conversion for a landing page is around 6.6%. This is a chance to let users discover new programs like menus, chefs, or regional offers before they ever hit a landing page.

970×250 HTML5 Ad
Demo ad for desktop, click on the meals and explore

300×250 HTML5 Ad
Demo ad for mobile and desktop devices, click on the meals and explore

An Explore-to-Convert banner that lets users explore products, features, and benefits, hence preparing them for deeper engagement when they reach the landing page. The experiment led to optimizations that reduced the path to purchase by up to 30%, just by removing friction. Worth further testing, especially when every step and cost counts.

Engage users before they ever hit your landing page. According to Unbounce, the average conversion rate for a landing page is around 6.6% across all industries as of Q4 2024.

Source: Unbounce, What is the average landing page conversion rate? (Q4 2024 data), March 4, 2025.

Let users explore seasonal dishes, chef features, or location-based offers in a guided, scrollable format.

Move beyond static ads. Storytelling frames provide educational moments that help users make confident choices.

Interactive navigation puts control in the consumer’s hands. Increase time spent, interest, and relevance.

Each transition becomes a testable moment: creative, messaging, layout. All measurable without a full page load.

Adaptive Experience Ads

Drive Conversion Lift +18%

Adaptive Experience Ads dynamically tailor creatives in real time based on location, weather, and time of day delivering hyper-relevant messages that drive action, no extra work for you. A rideshare brand needed to test geo-personalized creatives for 12 major cities including New York, Chicago, and San Francisco. They got self-optimizing ads unlocking a 15% to 18% conversion lift.

Similar Variation Result
Conversion Lift by Geo +18% 
CAC -14%

Similar Variation Result
Conversion Lift by Geo +16% 
CAC -12%

Similar Variation Result
Conversion Lift by Geo +15% 
CAC -14%

Personalized Experience Ads 

Boost Engagement 7x

Personalized Experience Ads weave emotion-based triggers (milestones, pain points, celebrations) into sequential storytelling so users see ads that feel personally relevant. A pet supplement brand unlocked explosive growth through emotional storytelling. By reshaping their existing content into sequential, heartwarming video journeys, these ads multiplied engagement rates 7X.

Countdown + Location Ads

Inspire Action with Local Pride

These dynamic creatives combine countdown timers and location-based visuals to make ads feel personal, timely, and impossible to ignore. Whether it’s game day in Philly, purple pride in Baltimore, Bills Mafia rallying in Buffalo, or Chiefs Kingdom repping KC, these banners bring familiarity and community spirit directly into the ad experience.

Philadelphia
160×600 HTML5 Ad
Demo ad for desktop

Baltimore
160×600 HTML5 Ad
Demo ad for desktop

Buffalo
160×600 HTML5 Ad
Demo ad for desktop

Kansas
160×600 HTML5 Ad
Demo ad for desktop

Creative Testing is Your Advantage

Use Powerful Combinations of Test Elements

Discover new growth with combinations of headlines, weather triggers, countdown timers, and location-based personalization.

Stop leaving conversions on the table.

Get Performance Creatives

Whether you’re scaling a launch or running dozens of variants, we help you move faster with creative built for performance from day one.

How It Works

1

Step 1: Launch Call (24-hr Response)

Tell us your goal, and we’ll strategize on your creatives.

✓ 15-min discovery call, or brief us via email

✓ If you want, we'll recommend a package based on your objectives and KPIs

2

Step 2: Production Start (Within 5 hours)

Your ads go into development

✓ Instant access to Creative Hub

✓ Triple QA system

✓ 24/7 updates: no waiting for email replies

3

Step 3: Delivery and Scale (3-5 days)

High performing creatives, ready to deploy

✓ Mock-ups plus one round of revision included

✓ Performance notes

✓ Add variations à la carte or upgrade to a subscription

Let’s Connect

How It Works

1

Step 1: Launch Call (24-hr Response)

Tell us your goal, and we’ll strategize on your creatives.

✓ 15-min discovery call, or brief us via email

✓ We’ll recommend a package based on your objectives and KPIs

2

Step 2: Production Start (Within 5 hours)

Your ads go into development

✓ Instant access to Creative Hub

✓ Triple QA system

✓ 24/7 updates: no waiting for email replies.

3

Step 3: Delivery and Scale (3-5 days)

High performing creatives, ready to deploy

✓ Mock-ups plus one round of revision included

✓ Performance notes

✓ Add variations à la carte or upgrade to a subscription

Let’s Connect

Why Us?

Category Freelancers Traditional Agencies Advariation
Creative Approach Talent varies by individual Account-based approach Performance-optimized (data + storytelling)
Quality Control Single designer review Internal team checks Triple QA System (ad unit testing + cross-device testing + performance testing)
Workflow Manual coordination Layers of approval Seamless via Creative Hub (automated workflows)
Speed Depends on availability Longer timelines Fast & predictable (72-hour drafts)
Expertise Specialized skills Full-service teams Senior-led + ex-Amazon/Hellofresh media, experimentation, and creative leadership
Innovation Follows client direction Risk-averse Built for testing (Adaptive + Personalized Experience Ads)
Investment Hourly/project-based High retainers Transparent packages (scale up/down)

For teams who know creative testing is their #1 growth lever.

Creative Testing Package

Kickstart

✓ Multiple sizes

✓ 2 ad variations

✓ Creative Hub access 

✓ Best for validating ideas

Accelerate

✓ Multiple sizes and formats

✓ Up to 4 ad variations

✓ Creative Hub access

✓ Best for accelerating performance

Scale

✓ Multiple sizes and formats

✓ 5+ ad variations

✓ Creative Hub access

✓ Best for revenue growth

One variation (also called concept or version) can be delivered in multiple sizes and formats tailored for display, social, or video ads.

Creative Hub Access

Creative Hub lets you track progress, manage tasks and files all in one place.

 Why Clients love this process:
✓ No guesswork – clear timelines and deliverables
✓ No bottlenecks – dedicated team + Creative Hub
✓ No surprises – flat-rate pricing, unlimited support

FAQs

We’re not just a production house—we’re a performance creative lab. Most vendors deliver assets. We deliver outcomes. Our creatives are built with testing in mind: speed, iteration, and KPI alignment are baked into every deliverable. We’re optimized for marketers who care about CAC, LTV, AOV, AOR, ROAS, ACOS, and other performance metrics, not just aesthetics.

Everything goes through the Advariation Creative Hub—our centralized system for brief submission, file uploads, tracking, and revisions. No more hunting through threads or Dropbox links. One place. Full visibility.

Each variation is a strategic test—different hooks, CTAs, or visuals—so we learn what actually converts.

  • Kickstart validates ideas fast

  • Accelerate tests 2 versions to optimize quickly

  • Scale unlocks 3+ variants for deeper learnings and revenue lift

Everything runs through our Creative Hub—so you brief once, track easily, and iterate fast.

We’ve built for scale from day one. Our Creative Hub centralizes briefs, assets, and approvals. Paired with templated workflows and QA checks, we deliver 5 or 500 assets with the same consistency and speed—without the chaos.

Our pricing is typically 40–60% more efficient than traditional agencies, with turnaround speeds that are 2–3x faster. Compared to hiring in-house, we’re flexible, scalable, and built to optimize, not just execute.

Your privacy is important to us. Visit our Privacy Policy and Copyright Policy pages for more information.

We enhance short-form social media ads and animate standard display banners with HTML5 technology. Our work runs across platforms like Meta, TikTok, Pinterest, Google Ads, DV360, Amazon DSP, and Walmart DSP.

We focus on delivering high-performing creatives tailored to each platform’s specs, audience behaviors, and media buying strategies.

Have something specific in mind? Feel free to reach out—we’re happy to help.

To ensure your ads meet platform size requirements, we recommend starting with SVGs or other vector-based assets—they’re lightweight and scale well across devices. Layered design files (such as PSD, AI, or layered PNGs) are also preferred, as they allow us to animate individual elements efficiently.

The cleaner and more organized the files, the smoother the production process—and the better your final creative will perform.

Please visit the Asset Guide page covering topics on assets required to produce your ads. If they don’t answer your question, please don’t hesitate to reach out!

We use a leading third-party payment platform that meets rigorous industry standards for security and privacy. All transactions are encrypted and processed externally through systems trusted by millions of consumers and businesses worldwide. We do not store, process, or have access to your payment details. 

With our new client portal, you can easily upload and organize all your brand assets (logos, brand guidelines, copy, images) directly in one place.

You’ll have full control over asset access and can manage permissions as needed. While you can still share assets via Google Drive, Dropbox, or WeTransfer if preferred, we recommend using the portal for a streamlined experience.

We’ll guide you on when to upload your assets, typically during Step 2. You can also find more details on our workflow in our Terms and Conditions.

  • Standard display animated ads: 3-5 business days after mockup approval.
  • Complex creatives (HTML5, rich media, and video effects) may take longer, depending on project animation required.
  • Expedited service: Available upon request (additional fees may apply).

No problem! Each project includes one revision at no extra cost. Additional revisions may require extra fees and could extend the delivery timeline.

We recommend adding variations that will help diversify your creative impact, and help you identify new growth levers. We got you!

Certainly! We can provide additional ad sizes. Though if you’re using packages or are in a retainer program, you could request additional sizes at no extra cost. Let us know how we can help!

HTML5 ads support a wide range of animations, including fades, slides, rotations, scaling, and more complex timeline-based motion. You can animate elements like text, images, shapes, and buttons using CSS animations or JavaScript-based libraries like GSAP for advanced effects.

At AdVariation.com, we specialize in creating lightweight, high-performance HTML5 ads that meet platform requirements (e.g., Google Ads, Meta, DV360) while incorporating engaging motion to boost attention and performance.

Whether you need subtle transitions or dynamic, interactive experiences, our team delivers customized creative at scale.

Once full payment is made, you have the right to use the final creative assets for your intended purpose. Our extensive quality assurance (QA) process ensures you have everything you need for a successful launch. However Adobe, Figma, or other production software files not needed for ad trafficking will not be shared. 

Happy to help! You can reach Lisa White at lisa@ advariation.com,

Great and thank you 🙌🏼 ! For returning clients or those on a retainer program, we work faster because we’re already familiar with your brand guidelines, creative preferences, and workflow. Recurring projects can often be accepted within one hour instead of the standard intake process. This means faster turnaround for your project, too!