CASE STUDY
How Adaptive Experience Ads drove 12 percentage points (PPS) increase in Gross Merchandise Value (GMV) for a national retailer.
A national retailer needed to:
- Boost both online and in-store sales with unified creative
- Stay top-of-mind during critical shopping moments
- Maximize relevance without increasing creative production costs
Advariation produced location-aware, dynamic creatives that auto-optimized based on:
- User location (e.g., showing nearby store top inventory)
- Time of day (e.g., morning coffee ads vs. evening deal alerts)
- Weather (e.g., promoting umbrellas during rain)
- +12 percentage points (PPS) increase in GMV YoY
- Higher in-store traffic from location-triggered ads
- 18% conversion lift on top-performing variants
Key Takeaways
- Shoppers engaged 2x more when ads matched their real-world context (e.g., time/weather).
- Multivariate tests revealed unexpected winners (e.g., “super savings” outperformed sales and deals).
- Seamless Omnichannel: One creative system drove both online and in-store actions.
Recommended Next Steps
- Start small: Kickstart Package (1 ad variant → validate fast)
- Scale Winners: Accelerate Package (2 variants → dominate seasonal moments)
- Go Hyper-Local: Add weather/location triggers to top performers
These ad concepts are for illustrative purposes only, designed to showcase format and motion while respecting client confidentiality. Live versions are tailored to meet platform and IAB animation standards..
Similar Variation Result
Weekend Sale
+7% PPS GMV
Similar Variation Result
Unreal Deals
+8% PPS GMV
Similar Variation Result
Super Savings
+12% PPS GMV
Similar Variation Result
Weekend Sale
+6% PPS GMV
Similar Variation Result
Unreal Deals
+7% PPS GMV
Similar Variation Result
Super Savings
+7% PPS GMV
Winning Ad Variation and Top 3 Ad Units
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Adaptive Experience Ads
Adaptive Experience Ads are built to perform—they self-optimize in real time based on user location, weather, and time of day. These ‘creatives with muscle’ work as hard as your strategy, driving a 12% lift in GMV.
Stop leaving conversions on the table.
RECOMMENDED READ:
Customer Acquisition | Auto Test Drive