Advariation Performance Creative Lab

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Built with Best-In-Class Standards. Designed to Perform. Ready to Scale.

Future-Ready HTML5 Ads

At Advariation, we follow IAB standards as a baseline—but we evolve them to meet today’s dynamic ad environments. HTML5 is not just a format. It's a framework for responsive, high-performance creative that flexes with your brand, platform, and audience.

Foundational Standards

We start with what’s essential:

  • Clean, standards-compliant HTML, CSS, and JavaScript
  • Use of clickTags for proper tracking
  • File size and HTTP request caps for ad server compatibility
  • Responsive, multi-size support across desktop and mobile
  • No unauthorized pop-ups or auto-playing audio

Advariation’s Approach: Standards Plus

We go beyond compliance. Here’s how we add performance, scale, and flexibility:

Modular Creative Architecture
Ads are built in reusable components for faster testing and updates across sizes, audiences, and formats.

Dynamic Personalization
We enable creative logic that adapts content to user signals (geo, behavior, time of day) at runtime.

Lightweight Framework
No external libraries, no bloat. Our code is optimized for performance and passes strict ad server audits.

Custom Build Kits for Clients
Depending on your platform or campaign, we tailor creative packages to meet:

  • Google Ads / Campaign Manager specs

  • Programmatic / DSP-specific guidelines

  • Custom publisher requirements

Packaging & Delivery Best Practices

We deliver HTML5 assets in fully self-contained ZIPs, including:

				
					/index.html
/scripts/     → JavaScript files (e.g., animation, click tracking)
/styles/      → CSS files
/images/      → Optimized image assets
/fonts/       → Local font hosting (WOFF2 recommended)
/videos/      → Optional, compressed MP4 only
/manifest/    → Metadata when required by ad server
  • We avoid inline styles/scripts, excessive file counts, and external dependencies.

Built for What’s Next

Our build process is adaptable by design. As platforms evolve, so does our packaging.

  • Need video-first formats?
  • Require real-time data feeds or localization?
  • Transitioning to responsive or AI-optimized creative?

We’re already building for it.

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About Advariation

Advariation is the creative testing partner for agile growth teams. We produce high-converting display, video, and social ads preloaded with performance best practices so you can test faster, optimize smarter, and scale what works.

Stop leaving conversions on the table. Get Performance Creatives.

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Advariation.com
41 Lindbergh Ave,
Staten Island, New York
NY 10306

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