Advariation.com

Asset Guide

To produce your ads efficiently and meet platform requirements, we need specific assets and file formats. Providing the right materials upfront helps ensure on-time delivery.

General Requirements (Applies to Social and Standard Display Animated Ads)

Any color palettes, style guides, or references to maintain consistency.

High-resolution PNG, SVG, AI, PSD, or vector files

Finalized text for headlines, CTAs, descriptions, and disclaimers

Provide the destination URL for your ad as well as the tracking codes

If you want us create more versions of your existing ads, please provide the complete working files.

Any brand-specific fonts in OTF, TTF, or WOFF format.

Short-Form Video Requirements (TikTok, Instagram, YouTube Shorts)

High-quality video clips (MP4 or MOV) with minimal compression

Additional clips to enhance storytelling

Any licensed tracks, voiceovers, or scripts to include

Preferred messaging or subtitles for engagement, captions, and text overlays.