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Everything you need to launch your ads with Advariation

Asset Prep Guide

Use Advariation's Asset Guide to help you prepare the right assets for your performance marketing campaigns. If you already have an account with Creative Hub and are ready to share assets, you may submit them now.

Submit Assets

Section 1: Creative Brief

Fill this out directly inside your Creative Hub. Everything in one place — no separate emails or spreadsheets.

  • Campaign goal (awareness, performance, retargeting)
  • Target audience + platform (Meta, Google, DSP, etc.)
  • Key selling points or messaging priorities
  • Legal disclaimers (if any)
  • CTA (call-to-action)

Section 2: Logos & Branding

  • High-res vector logo (SVG, AI, EPS)
  • Brand colors (HEX or RGB)
  • Fonts (or approved font names)
  • Brand guidelines (if available)
  • If you don't have a style guide, we’ll keep things clean and on-brand using your website as reference

Section 3: Copy & Headlines

  • Final copy per size or ad variant
  • Preferred CTAs (e.g., Shop Now, Learn More)
  • Character count limits (if you have any)
  • Optional: Submit 2–3 versions if you’re testing messages

Section 4: Product or Lifestyle Images

  • Product shots (PNG/JPG, at least 1200px wide)
  • Backgrounds or patterns (optional)
  • Lifestyle images, use-case photos
  • Avoid screenshots or low-res images. We’ll optimize files for performance and ad specs.

Section 5: For Short-Form Videos (Optional)

  • Raw video files or b-roll footage
  • Voiceover script or key lines
  • Music preferences
  • Links to TikToks, Reels, or ads you like for inspiration
  • Don't have footage? Let us know — we can work with stock or animated elements.

Section 6: Platform-Specific Requirements

  • Platform (Meta, Amazon DSP, DV360, etc.)
  • File format specs or ad dimensions
  • Tracking links, UTMs, or 3P tags (if any)

Section 7: Final Delivery Preferences

  • PNG, JPG, PSD (for static)
  • HTML5 (Google Ads, DV360, Amazon DSP)
  • MP4 (for video — sound or no sound)

Quick Recap Checklist

Refer to this checklist before submitting:

  • Creative Brief
  • Logos & Brand Guidelines
  • Ad Copy or Bullet Points
  • Product or Lifestyle Images
  • Video Files (if needed)
  • Platform Requirements
  • Delivery Format Preferences

Submit Assets via the Creative Hub

Upload your logos, product images, other creative assets, and ad unit selections directly through the Creative Hub. You can also track project status and manage revisions from the same place.

Submit Assets

RECOMMENDED READ:
Specs & Guidelines  |  Your Ad Unit Planning Sheet

About Advariation

Advariation is the creative testing partner for agile growth teams. We produce high-converting display, video, and social ads preloaded with performance best practices so you can test faster, optimize smarter, and scale what works.

Stop leaving conversions on the table. Get Performance Creatives.

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