Advariation Performance Creative Lab
Choose the right ad sizes and formats for your campaign goals.
Use Advariation's Ad Unit Planning Sheet to plan and select ad units for your performance marketing campaigns: display, video, HTML5, and dynamic formats. If you already have an account with Creative Hub and are ready to share assets, you may submit them now.
Start with your goal. Examples:
What channels will these ads run on?
We recommend organizing your campaign creative needs by aspect ratio clusters first. This helps streamline production, maintain visual consistency, and ensure your ads scale beautifully across platforms. Why aspect ratios matter:
Aspect ratio clusters are groups of ad sizes that share the same width-to-height proportion, making them easier to design and scale from a single “master creative.” Instead of creating a unique layout for every individual ad size, creative teams build one flexible version per cluster and adapt it to a few key sizes within that same shape.
The table below highlights the most common aspect ratios used in ad production including associated sizes, platforms they work best on, and ideal use cases. If you’re not sure what you need yet, don’t worry, just share your media plan and we’ll guide you.
| Cluster Name | Aspect Ratio | Common Sizes | Best For |
|---|---|---|---|
| Square Cluster | 1:1 | 1080x1080, 600x600 | Meta Feed, Programmatic, Native Ads |
| Leaderboard Cluster | 4:1 | 970x250, 728x90, 468x60 | Desktop Banners, Top of Page |
| Landscape Cluster | 1.91:1 | 1200x628, 1024x512, 970x250 | Facebook, LinkedIn, X (Twitter) |
| Vertical Cluster | 9:16 | 1080x1920, 720x1280 | Stories, Reels, Shorts |
| Widescreen Cluster | 16:9 | 1920x1080, 1280x720 | YouTube, OTT, CTV |
| Mobile Banner Cluster | 6:1 | 320x50, 320x100 | In-App Ads, GDN Mobile |
| Tall Display Cluster | 1:2 | 300x600, 160x600 | Premium Display, Scroll-Based Units |
| Rectangle Cluster | 4:3 | 300x250, 336x280 | Universal Display, High Fill Rate |
Looking to experiment or stand out?
After selecting your ad units and preparing your assets, go to the Creative Hub to finalize your selections and upload your files. You can also track project status and manage revisions from the same place.
RECOMMENDED READ:
Specs & Guidelines | Asset Prep Guide
Advariation is the creative testing partner for agile growth teams. We produce high-converting display, video, and social ads preloaded with performance best practices so you can test faster, optimize smarter, and scale what works.
Request ads, share assets, track progress, and manage payments.
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