Ensure consistency in ad delivery, proper rendering, and optimal performance.

Specs & Guidelines

Get the latest industry standards, platform specs, and best practices to plan and launch high-performing creatives. Streamline collaboration, reduce revisions, and maximize campaign impact.

Ad Format	Type	Specs Link
Uploaded HTML5 Ads	Display	View
Responsive Display Ads	Display	View
AMPHTML Ads	Display	View
Display & Video 360 HTML5 Guidelines	Display	View
YouTube Video Ads	Video	View
App Campaign Ads	App	View

Ad Format	Type	Specs Link
Image Ads	Display	View
Video Ads	Video	View
Carousel Ads	Display	View
Collection Ads	Display + Video	View

Ad Format	Type	Specs Link
Standard Media	Display	View
Non-Standard Media	Display	View
eCommerce Display Creatives	Display	View
Responsive eCommerce Creative (REC)	Display	View
Amazon Video Ads	Video	View
Streaming TV & Prime Video Ads	Video	View
Fire TV Landing Pages	Display	View
Fire TV Grid Layout	Display	View
Fire TV Inline Ads	Display	View
Alexa Display Ads	Display	View
Audio Ads	Audio	View
Component-Based Creative	Display	View
IMDb Ad Formats	Display / Video	View

Ad Format	Type	Specs Link
Standard Ads	Image / Display	View
Video Ads (Autoplay)	Video	View
Showcase Ads	Multi-asset / Interactive	View
Premiere Spotlight	Premium Placement	View

Ad Format	Type	Specs Link
TopView Ads	Video	View
Top Feed Ads	Video	View
Standard In-Feed Ads	Video	View
Spark Ads	Video	View
Carousel Ads	Display / Multi-asset	View

Platform	Type(s)	Specs Link
The Trade Desk	Display / Video / Audio / CTV	View PDF
LinkedIn	Sponsored Content / Video / Lead Gen / Carousel	View Guide
Reddit	Display / Video / Carousel / Conversation Ads	View

Resource Title	Link
Feb 2025 IAB Advertising Creative Guidelines	View
IAB Creative Specification Requirements Template	View
Lightweight Ad Guidelines	View
IAB’s HTML5 for Digital Advertising 2.0 Guide	View
New Ad Portfolio: Advertising Creative Guidelines	View

Platform	Resource	Link
Google Ads	Google Ads Best Practices	View
Meta (Facebook & Instagram)	Meta Creative Best Practices	View
Amazon Ads	Amazon DSP Ad Creative Guide	View
TikTok Ads	TikTok Creative Best Practices	View
Pinterest Ads	Pinterest Creative Best Practices	View
Apple Ads	Ad Variations Best Practices	View
LinkedIn Ads	LinkedIn Ad Best Practices	View

Platform	Resource	Link
Google Ads	Test and Optimize Creative Messages	View
Google Ads	Ad Variations	View
Google DV360	Test Ads with Experiments	View
Think With Google	Video Ad Creative Experiments	View
YouTube	Video Experiments (Setup & Strategy)	View
YouTube	Boosting Creative Performance	View
Meta (Facebook/Instagram)	A/B Test Types on Meta Technologies	View
Amazon Ads	Creative Testing Overview	View

Using Specs & Guideline

Use Advariation’s Specs & Guidelines to simplify your creative workflow, and ensure consistency in ad delivery, proper rendering, and optimal performance across platforms and environments. This regularly updated resource includes IAB standards, platform-specific ad specs, and proven best practices to help you build ads that perform. Ready to manage or launch your assets? Head to the Creative Hub.

RECOMMENDED READ:
Your Ad Unit Planning Sheet | Asset Prep Guide

Specs & Guidelines

Table of Contents

Ad Specifications: Google

Ad Specifications: Meta

Ad Specifications: Amazon

Ad Specifications: Pinterest

Ad Specifications: Tiktok

Ad Specifications: More Channels

IAB Advertising Creative Guidelines (Feb 2025)

Best Practices

Creative Experiments

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