Advariation Performance Creative Lab

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Choose the right ad sizes and formats for your campaign goals.

Ad Unit Planning Sheet

Use Advariation's Ad Unit Planning Sheet to plan and select ad units for your performance marketing campaigns: display, video, HTML5, and dynamic formats. If you already have an account with Creative Hub and are ready to share assets, you may submit them now.

SUBMIT ASSETS

Section 1: Define Your Campaign Type

Start with your goal. Examples:

  • Performance (Traffic, Leads, Conversions)
  • Brand Awareness
  • Retargeting or Re-engagement
  • Product Launch or Seasonal Push
  • A/B Test or Creative Experimentation

Section 2: Choose Your Platforms

What channels will these ads run on?

Section 3: Select Your Display Banner Sizes (if applicable)

We recommend the most common industry-standard sizes for performance.

Ad Size Standard Name Recommended For Notes
300x250 Medium Rectangle All platforms High volume, great for performance
728x90 Leaderboard Desktop headers Common top-page unit
160x600 Wide Skyscraper Sidebars Strong for vertical layout
300x600 Half Page Premium placements Great for visual storytelling
970x250 Billboard Homepage takeovers High-impact desktop branding
320x50 Mobile Banner Mobile Often required for mobile inventory
320x100 Large Mobile Banner Mobile Better visibility than 320x50
336x280 Large Rectangle Content-heavy sites Not always supported, use where accepted

Section 4: Select Video Formats (if applicable)

Aspect Ratio Standard Name Platforms Use Case
9:16 (1080x1920) Vertical Video TikTok, Reels, YouTube Shorts, Snapchat Mobile-first, full-screen stories, high engagement
1:1 (1080x1080) Square Video Meta, Pinterest, LinkedIn Great for feed placements, balanced on mobile & desktop
16:9 (1920x1080) Horizontal / Widescreen YouTube, Meta In-Stream, CTV Ideal for storytelling, skippable and non-skippable video
Custom Cuts (6s / 15s / 30s) Short-Form Video Ads All platforms Optimized for performance and platform rules
Animated Banners (HTML5 or MP4) Motion Upgrades Display networks, Amazon DSP, DV360 Upgrade static ads into eye-catching motion creatives

Section 5: Special Ad Formats (Optional)

Looking to experiment or stand out?

  • Dynamic Ads (Product feeds, pricing)
  • Time-based Variants (e.g. Sunset-to-Sunrise Ad)
  • Motion Upgrades (Static → Animated)
  • A/B Test Package or Multivariant Package

Submit Assets via the Creative Hub

After selecting your ad units and preparing your assets, go to the Creative Hub to finalize your selections and upload your files. You can also track project status and manage revisions from the same place.

SUBMIT ASSETS

RECOMMENDED READ:
Specs & Guidelines  |  Asset Prep Guide

About Advariation

Advariation is the creative testing partner for agile growth teams. We produce high-converting display, video, and social ads preloaded with performance best practices so you can test faster, optimize smarter, and scale what works.

Stop leaving conversions on the table. Get Performance Creatives.

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