CASE STUDY
How Personalized Experience Ads drove 31% incremental conversions at 20% lower CAC
A Food and Beverage brand was struggling with:
- High customer acquisition costs (CAC) from generic, non-personalized ads
- Stagnant engagement rates on static social and display creatives
- Inability to scale top performers efficiently across platforms
Personalized Experience Ads that leveraged:
- Emotion-based triggers: Milestones, pain points, and real-time opportunities
- Sequential storytelling: Social ads → retargeting with animated display ads
- Performance-driven creative: Messaging, CTAs, and formats tailored to user behavior
✓ 31% incremental conversions by making users feel “This ad gets me”
✓ 20% lower CAC through hyper-relevant retargeting
✓ Scalable creative system: Top social performers seamlessly adapted to display
Key Takeaways
- Personalization isn’t just names/locations—it’s about aligning with emotional moments
- Sequential storytelling compounds impact: Social hooks → display closers
- Creative testing = revenue driver: Every 10% engagement lift reduced CAC by 5%
Recommended Next Steps
- Start small: Kickstart Package (1 ad variant → validate fast)
- Double down: Accelerate Package (2 variants → scale winners)
- Scale: Full-funnel Personalized Ad Sequences (social + display)
These ad concepts are for illustrative purposes only, designed to showcase format and motion while respecting client confidentiality. Live versions are tailored to meet platform and IAB animation standards..
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Retargeting & Scaling With Display Ads
Unified desktop to mobile experience allowing for in-the-moment conversion.
For the full ad experience, please view this on a laptop or desktop device ↓
Personalized Experience Ads
Personalized Experience Ads go beyond targeting—they connect at the core of what drives action. By pairing emotional resonance with data-led creative, they deliver 31% incremental conversions and reduce customer acquisition costs by 20%.
Stop leaving conversions on the table.
RECOMMENDED READ:
Retail Sales | Auto Test Drive