Creative Insights
- Test multiple messages to validate your hypothesis.
- Use consumer research data to inform ad variations.
- Meet consumers where they are—localization adds powerful relevance, especially for in-store campaigns
Drive In-store and Online Sales
Case Study:
A national retailer wanted to stay top-of-mind in their customers’ everyday moments—whether they are shopping online or planning to visit a store. Through multivariate testing, the brand delivered a 2x lift in engagement year-on-year, showing how small messaging shifts and location-based targeting can drive meaningful results.
The retailer mentioned the need for new creative variations to capture new growth levers for both online and in-store sales.
Using Advariation’s Display Ads Package, the retailer launched 20 HTML5 ad variations across 2 design directions. Each variation tested 3 messaging hooks and featured seasonal products, with CTAs prompting users to shop online or find a nearby store.
By combining seasonal messaging, top product highlights, and CTAs to shop online or visit a nearby store, the campaign achieved a 2x increase in engagement. The HTML5 ads delivered both digital conversions and in-store traffic, showcasing the impact of creative variation and geo-personalized messaging.
Similar Variation Result
Test: Messaging, Weekend Sale
Conversion Rate +17%
CAC -11%
Similar Variation Result
Test: Messaging, Unreal Deals
Conversion Rate +18%
CAC -15%
Similar Variation Result
Test: Messaging, Super Savings
Conversion Rate +22%
CAC -20%
Similar Variation Result
Test: Messaging, Weekend Sale
Conversion Rate +16%
CAC -10%
Similar Variation Result
Test: Messaging, Unreal Deals
Conversion Rate +14%
CAC -17%
Similar Variation Result
Test: Messaging, Super Savings
Conversion Rate +20%
CAC -19%
Winning Ad Variation and Top 3 Ad Units
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